The digital revolution has left no industry untouched, and the cake industry is no exception. E-commerce has opened up a plethora of opportunities for bakers, but it also brings its set of challenges.

The most significant advantage is the expanded reach. Bakers are no longer restricted to local clientele. With online platforms, they can cater to a global audience, increasing sales potential. Additionally, digital platforms offer a space for customer reviews and feedback, helping businesses improve.

However, the challenges are real. Shipping cakes require impeccable logistics to ensure they reach in perfect condition. There's also increased competition, with numerous bakers vying for attention in the digital space.

To conclude, while e-commerce offers significant growth opportunities for the cake industry, it demands adaptability and innovation from businesses to stay ahead.